Using experiments in sport consumer behavior research : a review and directions for future research
Yong Jae Ko, Dae Hee Kwak, Eric Wonseok Jang, Joon Sung Lee, Akira Asada, Yonghwan Chang, Daehwan Kim, Sean Pradhan, and Semih Yilmaz
| Year of publication: |
2023
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|---|---|
| Authors: | Ko, Yong Jae ; Kwak, Dae Hee ; Jang, Wonseok ; Lee, Joon Sung ; Asada, Akira ; Chang, Yonghwan ; Kim, Daehwan ; Pradhan, Sean ; Yilmaz, Semih |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 32.2023, 1, p. 33-46
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| Subject: | sport consumer behavior | experimental design | research methods | theory development | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Experiment | Sport | Sports | Marktforschung | Market research | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.321.032023.03 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014292916