Using eye-movements to assess underlying factors in online purchasing behaviors
Rebecca L. Johnson, Devika Nambiar, Gabriella Suman
| Year of publication: |
2022
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|---|---|
| Authors: | Johnson, Rebecca L. ; Nambiar, Devika ; Suman, Gabriella |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 4, p. 1365-1380
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| Subject: | consumer behavior | consumer neuroscience | eye tracking | online marketing | purchase intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Visuelle Wahrnehmung | Visual perception | Neurowissenschaften | Neuroscience | Kaufentscheidung | Purchase decision | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12762 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013328298