Using flow-through and diffusion models to forecast new product sales
Year of publication: |
2006
|
---|---|
Authors: | Geurts, Michael D. ; Whitlark, David B. |
Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 4.2006, p. 139-143
|
Subject: | Innovationsdiffusion | Innovation diffusion | Prognoseverfahren | Forecasting model | Absatz | Sales | Hormon | Hormone | USA | United States |
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