Using forum and search data for sales prediction of high-involvement projects
Tomer Geva and Gal Oestreicher-Singer, Niv Efron and Yair Shimshoni
| Year of publication: |
March 2017
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|---|---|
| Authors: | Geva, Tomer ; Oestreicher-Singer, Gal ; Efron, Niv ; Shimshoni, Yair |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 1, p. 65-82
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| Subject: | Search trends | forums | social media | word-of-mouth | consumers’ interest | sales prediction | online data | high involvement products | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011656479