Using gamification to transform the adoption of servitization
Victor Guang Shi, Tim Baines, James Baldwin, Keith Ridgway, Panagiotis Petridis, Ali Ziaee Bigdeli, Victoria Uren, Daniel Andrews
| Year of publication: |
May 2017
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| Authors: | Shi, Victor Guang ; Baines, Tim ; Baldwin, James ; Ridgway, Keith ; Petridis, Panagiotis ; Bigdeli, Ali Ziaee ; Uren, Victoria ; Andrews, Daniel |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 63.2017, p. 82-91
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| Subject: | Servitization | Advanced-service transformation | Emotional mechanics | Gamification | Emotion | Organisatorischer Wandel | Organizational change | Leistungsbündel | Bundling strategy | Computerspiel | Video game | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730124