Using Google Trends to predict and forecast avocado sales
Di Wu, Zhenning Xu, Seung Bach
| Year of publication: |
2023
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|---|---|
| Authors: | Wu, Di ; Xu, Zhenning ; Bach, Seung |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 4, p. 629-641
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| Subject: | Data visualization | Forecasting | Geodemographics | Google Trends | Predictive analytics | Prognoseverfahren | Forecasting model | Suchmaschine | Search engine | Prognose | Forecast | Marktforschung | Market research | Zeitreihenanalyse | Time series analysis | Visualisierung | Visualization | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00232-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014537287