Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Teegan Courtney Clare Green and Nicole Hartley (UQ Business School, University of Queensland, Brisbane, Queensland, Australia)
| Year of publication: |
October-December 2015
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| Authors: | Green, Teegan Courtney Clare ; Hartley, Nicole |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 14.2015, 4, p. 301-320
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| Subject: | customer lifetime value | graph theory | nonpaying customers | social network analysis | total network value | word ofmouth | Kundenwert | Customer value | Soziales Netzwerk | Social network | Graphentheorie | Graph theory | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Social Web | Social web |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2015.1095008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412354