Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Hye Jin Yoon, Jongmin Lee, Jeong Yeob Han, Youngjee Ko, Hanyoung Kim, Youngji Seo, Ja Kyung Seo
| Year of publication: |
2023
|
|---|---|
| Authors: | Yoon, Hye Jin ; Lee, Jongmin ; Han, Jeong Yeob ; Ko, Youngjee ; Kim, Hanyoung ; Seo, Youngji ; Seo, Ja Kyung |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 5, p. 1084-1095
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| Subject: | Humor | Werbung | Advertising | Impfung | Vaccination | Coronavirus | Vertrauen | Confidence | Regierung | Government | USA | United States | 2021 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2181 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380352