Using interest graphs to predict rich-media diffusion in content-based online social networks
E. Mitchell Church, Lakshmi S. Iyer, and Xia Zhao
| Year of publication: |
2015
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|---|---|
| Authors: | Church, E. Mitchell ; Iyer, Lakshmi S. ; Zhao, Xia |
| Published in: |
Information systems management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1058-0530, ZDB-ID 1076391-0. - Vol. 32.2015, 3, p. 210-219
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| Subject: | business intelligence | content-based network | interest graphs | social graphs | social network analysis | visual word of mouth | Soziales Netzwerk | Social network | Social Web | Social web | Graphentheorie | Graph theory | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10580530.2015.1044340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412960