Using invoice price information to frame advertised offers
| Year of publication: |
2003
|
|---|---|
| Authors: | Bearden, William O. ; Carlson, Jay P. ; Hardesty, David M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 5, p. 355-366
|