Using loyalty card data to understand the impact of weather on click & collect behaviours in UK retailing
Natalie Rose, Les Dolega and Francisco Rowe
| Year of publication: |
2024
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|---|---|
| Authors: | Rose, Natalie ; Dolega, Les ; Rowe, Francisco |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 34.2024, 5, p. 571-592
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| Subject: | Click & collect | UK weather | loyalty card | hybrid retailing | Einzelhandel | Retail trade | Wetter | Weather | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2024.2316055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193839