Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Ajay Aluri, Bradley S. Price, Nancy H. McIntyre
| Year of publication: |
2019
|
|---|---|
| Authors: | Aluri, Ajay ; Price, Bradley S. ; McIntyre, Nancy |
| Subject: | cocreation of value | customer engagement | machine learning | predictive data analytics | customer loyalty | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Kundenbindung | Customer retention | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348017753521 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997139