Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Ajay Aluri, Bradley S. Price, Nancy H. McIntyre
| Year of publication: |
2019
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| Authors: | Aluri, Ajay ; Price, Bradley S. ; McIntyre, Nancy |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 43.2019, 1, p. 78-100
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| Subject: | cocreation of value | customer engagement | machine learning | predictive data analytics | customer loyalty | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Kundenbindung | Customer retention | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348017753521 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997139