Using macromarketing to teach business sustainability

Mark Peterson

Year of publication:	2022
Authors:	Peterson, Mark
Published in:	Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 3, p. 390-401
Subject:	business school curriculum \| business sustainability \| macromarketing \| macromarketing pedagogy \| responsible management education \| sustainability \| sustainability pedagogy \| Nachhaltige Entwicklung \| Sustainable development \| Nachhaltigkeit \| Sustainability \| Corporate Social Responsibility \| Corporate social responsibility \| Führungskräfteentwicklung \| Leadership development \| Lehrplan \| Curriculum \| Wirtschaftshochschule \| Economics department \| Betriebswirtschaftsstudium \| Graduate business education \| Marketingtheorie \| Marketing theory \| Pädagogik \| Pedagogy \| Wirtschaftsstudium \| Graduate economics education \| Marketing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/02734753211048538 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013473779