Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society
| Year of publication: |
2013
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|---|---|
| Authors: | Burroughs, James E ; Nguyen Chaplin, Lan ; Pandelaere, Mario ; Norton, Michael I ; Ordabayeva, Nailya ; Gunz, Alex ; Dinauer, Leslie |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 32.2013, 1, p. 18-31
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