Using necessary condition analysis to complement multigroup analysis in partial least squares structural equation modeling
| Year of publication: |
2025
|
|---|---|
| Authors: | Troiville, Julien ; Moisescu, Ovidiu Ioan ; Radomir, Lăcrămioara |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104018, p. 1-28
|
| Subject: | Corporate social responsibility | Customer loyalty | MGA | NCA | PLS-SEM | Corporate Social Responsibility | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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