Using neuroscience to understand consumers
Luiz Moutinho, Karla Menezes, Silvio Menezes
| Year of publication: |
2024
|
|---|---|
| Authors: | Moutinho, Luiz ; Menezes, Karla ; Menezes, Silvio |
| Published in: |
Biometrics and neuroscience research in business and management : advances and applications. - Berlin : De Gruyter, ISBN 978-3-11-070843-1. - 2024, p. 245-277
|
| Subject: | Neuroscience | artificial intelligence | consumers | EEG | advertising | facial expression | Neurowissenschaften | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1515/9783110708509-013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014560402