Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Fuseina Mahama-Musah, Penelope Schoutteet, Lieselot Vanhaverbeke
| Year of publication: |
2021
|
|---|---|
| Authors: | Mahama-Musah, Fuseina ; Schoutteet, Penelope ; Vanhaverbeke, Lieselot |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-21
|
| Subject: | Baby-care retail | Brand awareness | Geostatistical model | INLA | Online channel | Spatial dependency | Einzelhandel | Retail trade | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102597 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648870