Using Partial Least Regression in Marketing Research
Year of publication: |
2002
|
---|---|
Authors: | Graber, Stéphane ; Czellar, Sandor ; Denis, Jean-Emile |
Publisher: |
Université <Genève> / Section des Hautes Etudes Commerciales |
Subject: | Marketing | marketing | Multivariate Analyse | Empirische Forschung | empirical research | Regressionsanalyse | Marketingforschung | Marketing Research |
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