Using and Protecting Trademarks - Buyers depend upon brand names to differentiate products and services in the marketplace; sellers depend upon brand names to serve as a repository for customer goodwill. Trademarks link. products with their source and thereby protect the public. The U.S. Patent and Trademark Office is responsible for clearing and registering marks, as well as preventing ...
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The CPA journal. - New York, NY : New York State Soc. of Certified Public Accountants, ISSN 0094-2049, ZDB-ID 8606109. - Vol. 73.2003, 2, p. 38-41
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