Using push-pull winescape attributes to model Australian wine tourist segmentation
Vanessa Quintal, Ben Thomas, Ian Phau, and Zorana Soldat
| Year of publication: |
2017
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|---|---|
| Authors: | Quintal, Vanessa ; Thomas, Ben ; Phau, Ian ; Soldat, Zorana |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 29.2017, 4, p. 346-372
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| Subject: | Australia | Consumer behaviour | Wines | Market segmentation | Survey research | Conceptual/theoretical | Tourism management | Australien | Marktsegmentierung | Konsumentenverhalten | Urlaubsverhalten | Holiday behaviour | Wein | Wine | Weinbau | Wine industry | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Zielgruppe | Target group | Markt | Market | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-01-2017-0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814564