Using rational influence tactics to build long-term relationship and acquire knowledge in B2B marketing channels : evidence from Vietnam
Hai-Ninh Do and Thac Dang-Van
| Year of publication: |
2025
|
|---|---|
| Authors: | Hai-Ninh Do ; Dang-Van, Thac |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 19.2025, 1, p. 231-249
|
| Subject: | B2B marketing channels | Helping behavior | Knowledge acquisition | Long-term relationship | Rational influence tactics | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Wissenstransfer | Knowledge transfer | Vietnam | Viet Nam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-04-2023-0146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015327108