Using a result-oriented systems thinking approach to design and evaluate strategies for the digital transformation management of small and medium-sized enterprises (SMEs)

Digital technologies offer diverse opportunities for small and medium-sized enterprises (SMEs). However, for an effective use of these technologies, a well-defined managerial strategy and implementation roadmap are essential. These elements ensure the efficient application of digital tools, ultimately leading to improved organizational performance. Organizations striving for business excellence aim to establish sustainability, drive transformation, and continuously improve their adaptable, dynamic capabilities. While customer requirements and needs should remain a primary focus, it is equally important to assess potential internal and external incidents through various scenarios. Systems Thinking approaches have been promisingly used in business model research, innovation, and development in helping to understand the complexity inherent in dynamic situations. Despite its potential, there is a scarcity of literature exploring Systems Thinking and associated network analysis specifically addressing digital transformation techniques in SMEs. This research study aims to fill this gap by providing a comprehensive insight into digital transformation strategies for SMEs. Employing a results-oriented, strategic Systems Thinking simulation, the study explores the identification of digital transformation strategies by evaluating the interrelations and performance of various departmental functions. With that best actions for achieving an effective, stable, and enhancing organization could be determined.