Using retweets when shaping our online persona : topic modeling approach
Hilah Geva and Gal Oestreicher-Singer, Maytal Saar-Tsechansky
| Year of publication: |
2019
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|---|---|
| Authors: | Geva, Hilah ; Oestreicher-Singer, Gal ; Saar-Tsechansky, Maytal |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 43.2019, 2, p. 501-524
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| Subject: | Twitter | social networks | personal branding | identity signaling | topic modeling | LDA | retweet | persona | impression management | Social Web | Social web | Soziales Netzwerk | Social network | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2019/14346 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012061823