Using Rogers's diffusion of innovation model to examine the willingness to pay for public television in Taiwan
Year of publication: |
2013
|
---|---|
Authors: | Sarrina Li, Shu-chu ; Ku, Linlin ; Liu, Yu-li |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 15.2013, 2, p. 99-118
|
Subject: | Rundfunkfinanzierung | Broadcasting finance | Fernsehen | Television | Zahlungsbereitschaftsanalyse | Willingness to pay | Innovationsdiffusion | Innovation diffusion | Taiwan |
-
Der Personal Video Recorder als Geschäftsmodellinnovation
Rimscha, M. Bjørn von, (2007)
-
Goldhammer, Klaus, (2007)
-
Access pricing to a digital broadcasting platform
Bel, Germà, (2007)
- More ...
-
Sarrina Li, Shu-Chu, (2013)
-
Sarrina Li, Shu-chu, (2007)
-
Li, Shu-Chu, (2017)
- More ...