Using Rogers's Diffusion of Innovation Model to Examine the Willingness to Pay for Public Television in Taiwan
| Year of publication: |
2013
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|---|---|
| Authors: | Sarrina Li, Shu-Chu ; Ku, Linlin ; Liu, Yuli |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 20100279. - Vol. 15.2013, 2 (1.4.), p. 99-118
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