Using segmentation to co-design a healthy eating program
Anna Kitunen, Julia Carins, Sebastian Isbanner, and Sharyn Rundle-Thiele
| Year of publication: |
2025
|
|---|---|
| Authors: | Kitunen, Anna ; Carins, Julia ; Isbanner, Sebastian ; Rundle-Thiele, Sharyn |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 42.2025, 2, p. 163-181
|
| Subject: | Co-design | healthy eating | preferences | segmentation | Ernährungsverhalten | Eating habit | Gesundheit | Health | Marktsegmentierung | Market segmentation | Funktionelle Lebensmittel | Functional food | Social Marketing | Social marketing | Ernährungspolitik | Nutrition policy | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2025.2478350 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015519560