Using self-congruity and ideal congruity to predict purchase motivation
M. Joseph Sirgy
| Year of publication: |
1985
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|---|---|
| Authors: | Sirgy, M. Joseph |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 13.1985, 3, p. 195-206
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| Subject: | Marktforschung | Market research | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001021721