Using services marketing strategies for logistics customer service
Year of publication: |
2006
|
---|---|
Authors: | Grant, David |
Published in: |
Global logistics : new directions in supply chain management. - London [u.a.] : Kogan Page, ISBN 0-7494-4813-X. - 2006, p. 147-160
|
Subject: | Logistik | Logistics | Dienstleistungsmarketing | Services marketing | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Logistikdienstleister | Logistics provider |
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