Using social practice theory to attitudes towards fashion clothing purchasing behaviour among young adult consumers in emerging markets
| Year of publication: |
2025
|
|---|---|
| Authors: | Yeboah, Abraham ; Agyekum, Ofosu ; Owusu-Prempeh, Vida ; Addae, Ebenezer Kwame |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2025.2025, 2, p. 205-234
|
| Subject: | Emerging markets | Fashion clothing purchasing behaviour | Social practice theory | Young adult consumers | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Schwellenländer | Emerging economies | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry |
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