Using supermarket loyalty card data to measure the differential impact of the UK soft drink sugar tax on buyer behaviour
Andrew Fearne, Natalia Borzino, Beatrix De La Iglesia, Peter Moffatt, Margaret Robbins
| Year of publication: |
2022
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|---|---|
| Authors: | Fearne, Andrew P. ; Borzino, Natalia ; De La Iglesia, Beatrix ; Moffatt, Peter G. ; Robbins, Margaret |
| Published in: |
Journal of agricultural economics : JAE. - Oxford : Wiley-Blackwell, ISSN 1477-9552, ZDB-ID 2101961-7. - Vol. 73.2022, 2, p. 321-337
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| Subject: | geo-demographic segmentation | sugar tax | supermarket loyalty card data | UK | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1477-9552.12462 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013279964