Using technology to bring online convenience to offline shopping
Marnik G. Dekimpe, Inge Geyskens, Katrijn Gielens
| Year of publication: |
2020
|
|---|---|
| Authors: | Dekimpe, Marnik G. ; Geyskens, Inge ; Gielens, Katrijn |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 1, p. 25-29
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| Subject: | Retailing | Technology | Convenience | Brick-and-mortar | Online | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Technischer Fortschritt | Technological change | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-019-09508-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012229440