Using text mining and crowdsourcing platforms to build employer brand in the US banking industry
Soman Sajid, Natalia Volkova, Joseph Ato Wilson, Emmanuel Opoku-Asante
Year of publication: |
2022
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Authors: | Sajid, Soman ; Volkova, Natalia ; Wilson, Joseph Ato ; Opoku-Asante, Emmanuel |
Published in: |
Global business and organizational excellence : GBOE. - Hoboken, NJ : Wiley, ISSN 1932-2062, ZDB-ID 2322782-5. - Vol. 41.2022, 4, p. 6-27
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Subject: | crowdsourcing platforms | employer brand | employer value propositions | text mining | US banking industry | Data Mining | Data mining | Crowdsourcing | Bank | Text | Personalmarketing | HR marketing | Firmenimage | Corporate reputation |
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