Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys
Alice Audrezet, Béatrice Parguel
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Audrezet, Alice ; Parguel, Béatrice |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 285-295
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| Subject: | Customer satisfaction | Ambivalence | Evaluative Space Grid | Measurement tool | Kundenzufriedenheit | Messung | Measurement | Bewertung | Evaluation | Dienstleistungsqualität | Service quality | Computernetz | Computer network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.04.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883216