Using time in branding : reflections and orientations in an increasingly competitive world
Mark A.P. Davies
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Davies, Mark A. P. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 2, p. 93-100
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| Subject: | Time-based competition | Timestyle | Technology | Positioning | Globalisation | Globalisierung | Globalization | Markenführung | Brand management | Internationaler Wettbewerb | International competition | Wettbewerb | Competition | Welt | World | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0066-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011891051