Using TOC to develop U-tourism and to formulate its marketing strategy
Tzong-Ru Lee, Shiou-Yu Chen, Ing-Ching Chen, A.T. Resmi, K. Ganesh, S.P. Anbuudayasankar
| Year of publication: |
2017
|
|---|---|
| Authors: | Lee, Tzong-ru ; Chen, Shiou-Yu ; Chen, Ing-Ching ; Resmi, A. T. ; Ganesh, K. ; Anbuudayasankar S. P. |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 14.2017, 2, p. 206-238
|
| Subject: | ubiquitious | information and communication technology | ICT | theory of constraint | U-space marketing strategy | Informationstechnik | Information technology | Marketingmanagement | Marketing management | Engpass | Bottleneck |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011862658