Using verbal qualifiers in international marketing research
Heribert Gierl; Boris Bartikowski
| Year of publication: |
2007
|
|---|---|
| Authors: | Gierl, Heribert ; Bartikowski, Boris |
| Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 46.2007, 3, p. 115-124
|
| Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Sprache | Language | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003584491