Using Video to Build an Organization's Identity and Brand: A Content Analysis of Nonprofit Organizations' YouTube Videos
| Year of publication: |
2011
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|---|---|
| Authors: | Waters, Richard D. ; Jones, Paul M. |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 11492351. - Vol. 23.2011, 3 (1.7.), p. 248-269
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