Utilising artificial intelligence to investigate the relevance of customer benefits
Adrian Braumandl, Alex Ponnraj, Julian Brückel, Katharina Bause and Albert Albers
| Year of publication: |
2023
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|---|---|
| Authors: | Braumandl, Adrian ; Ponnraj, Alex ; Brückel, Julian ; Bause, Katharina ; Albers, Albert |
| Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 27.2023, 5, Art.-No. 2340006, p. 1-16
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| Subject: | Artificial intelligence | battery electric vehicle | customer benefits | customer needs | innovation | neural network | product development | product profile | sales prediction | Künstliche Intelligenz | Beziehungsmarketing | Relationship marketing | Innovation | Elektrofahrzeug | Electric vehicle | Neuronale Netze | Neural networks | Produktentwicklung | New product development | Batterie | Battery | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919623400066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014500604