Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective
Mojtaba Barari and Mitchell Ross, Sara Thaichon and Jiraporn Surachartkumtonkun
| Year of publication: |
2023
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|---|---|
| Authors: | Barari, Mojtaba ; Ross, Mitchell ; Quach, Sara ; Surachartkumtonkun, Jiraporn |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 6, p. 1409-1431
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| Subject: | Actor engagement | Big data analytics | Customer engagement | Machine learning | Sharing economy | Künstliche Intelligenz | Artificial intelligence | Share Economy | Beziehungsmarketing | Relationship marketing | Big Data | Big data | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-05-2022-0116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470381