Utilising social media to improve relationship quality : the case of the university library
Melissa N. Clark and Scott D. Bacon
| Year of publication: |
2018
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|---|---|
| Authors: | Clark, Melissa N. ; Bacon, Scott D. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 11.2017/2018, 4, p. 384-410
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| Subject: | university | social media | marketing | library | higher education | Facebook | Twitter | Instagram | Pinterest | Google+ | Yik Yak | Tumblr | Snapchat | YouTube | Social Web | Social web | Hochschule | Higher education institution | Online-Marketing | Internet marketing | Bibliothek | Library | Beziehungsmarketing | Relationship marketing | Wissenschaftliche Bibliothek | Academic library |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2018.096247 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011989802