Utility-frequency analysis using customer market basket data in the retail sector
Gökc̦e Baysal Türkölmez and İpek Deveci Kocakoç
| Year of publication: |
2022
|
|---|---|
| Authors: | Türkölmez, Gökc̦e Baysal ; Kocakoç, İpek Deveci |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 41.2022, 1, p. 69-81
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| Subject: | data mining | customer market basket analysis | frequent itemset mining | high utility itemset mining | Einzelhandel | Retail trade | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Bergbau | Mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2022.126064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013460284