UTILIZATION OF VALUE STREAM ANALYSIS TO IMPLEMENT REDEFINED VALUE: A SOCIAL BUSINESS PERSPECTIVE

The premise of value focuses on the customer while the integration of social and environmental value along with customer value holistically is missing. This paper redefines the conceptualization of value as a three dimensional construct encapsulating customer, social and environmental (CSE) value. Furthermore, in operations management, value stream analysis (VSA) has been utilized as an implementation tool of customer value only. However, this study addresses a gap in the literature by employing VSA as an implementation tool to execute the redefined CSE value in a social business setting. An exploratory research driven by semi-structured interview sessions with the employees of a social business in Bangladesh were conducted while embracing a qualitative research strategy to build new insights and theories. In consequence, this study offers strategic suggestions to existing social businesses as to how the redefined conceptualization of value can be implemented for the betterment of customer, society and environment.