Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance
Anna S. Cui, Fang Wu
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Cui, Anna Shaojie ; Wu, Fang |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 4, p. 516-538
|
| Subject: | Customer involvement | Customer co-creation | Knowledge management | New productInnovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Innovation | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-015-0433-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563229