Utilizing gamification in servicescapes for improved consumer engagement
Miralem Helmefalk (Linnaeus University, Sweden), Leif Marcusson (Linnaeus University, Sweden), editors
| Year of publication: |
[2020]
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|---|---|
| Other Persons: | Helmefalk, Miralem (ed.) ; Marcusson, Leif (ed.) |
| Publisher: |
[2020]: Hershey, Pennsylvania : IGI Global |
| Description of contents: |
""This book explores the use of gamification in servicescapes and marketing"--Provided by publisher"--
Table of Contents [gbv.de]
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| Extent: | 1 Online-Ressource (319 Seiten) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based on title screen (IGI Global, viewed 03/03/2020) |
| ISBN: | 978-1-7998-1972-1 ; 1-7998-1970-1 ; 978-1-7998-1970-7 ; 978-1-7998-1971-4 |
| Other identifiers: | 10.4018/978-1-7998-1970-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012394347