Utilizing social media in a supply chain B2B setting : a knowledge perspective
Raj Agnihotri, Ashish Kalra, Haozhe Chen, Patricia J. Daugherty
| Year of publication: |
2022
|
|---|---|
| Authors: | Agnihotri, Raj ; Kalra, Ashish ; Chen, Haozhe ; Daugherty, Patricia J. |
| Published in: |
Journal of business logistics. - Hoboken, NJ [u.a.] : Wiley-Blackwell, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 43.2022, 2, p. 189-208
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| Subject: | account manager knowledge | customer demandingness | customer loyalty | social media use | supply chain digitalization | Social Web | Social web | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Wissensmanagement | Knowledge management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jbl.12289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013347428