Utilizing the Internet for marketing success

Observes the increasing influence of new communications technologies on information transfer and business practices, and highlights features of the Internet which could prove essential for marketing managers and academic researchers. Spotlights new developments, such as the “virtual university” model, which can provide cost‐effective management learning programs, and concludes that the Internet has much to offer, particularly for global companies.

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Year of publication:	1997
Authors:	Sandelands, Eric
Published in:	Pricing Strategy and Practice. - MCB UP Ltd, ISSN 1758-6968, ZDB-ID 2053063-8. - Vol. 5.1997, 1, p. 7-12
Publisher:	MCB UP Ltd
Subject:	Communications \| Internet \| Management development \| Marketing \| New technology

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Type of publication:	Article
Type of publication (narrower categories):	case-report
Language:	English
Other identifiers:	10.1108/09684909710155501 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014985397