Utilizing the platform economy effect through EWOM : does the platform matter?
Xun Xu, Chieh Lee
| Year of publication: |
2020
|
|---|---|
| Authors: | Xu, Xun ; Lee, Chieh |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 227.2020, p. 1-15
|
| Subject: | Platform economy | Platform | Consumer satisfaction | Online consumer reviews | Online managerial response | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2020.107663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012297462