Validating two shortened versions of the fitness switching cost scale
Year of publication: |
2024
|
---|---|
Authors: | Kim, Kyungyeol ; Lee, Senyung |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 2, p. 419-443
|
Subject: | Consumer behavior | Item response theory | Fitness centers | Shortening a scale | Switching costs | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Skalenertrag | Returns to scale |
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