Validating two shortened versions of the fitness switching cost scale
Kyungyeol Kim and Senyung Lee
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Kyungyeol ; Lee, Senyung |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 2, p. 419-443
|
| Subject: | Consumer behavior | Item response theory | Fitness centers | Shortening a scale | Switching costs | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-06-2023-0114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014505230