VALIDLY NOTION "MARKETING STRATEGY OF THE ENTERPRISE"

In this article any approaches to the definition of "marketing strategy" is systematic by me in wide and narrow sense.

Year of publication:	2011
Authors:	SHINKARENKO V.G. ; KUZIMENKO A.V.
Published in:	ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І ПРОМИСЛОВОСТІ. - CyberLeninka. - 2011, 3, p. 242-246
Publisher:	CyberLeninka Украинская государственная академия железнодорожного транспорта
Subject:	СТРАТЕГіЯ \| МАРКЕТИНГОВА СТРАТЕГіЯ \| КОМПЛЕКС МАРКЕТИНГУ \| STRATEGY \| MARKETING STRATEGY \| COMPLEX OF MARKETING

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011214519