Value-added public relations : the secret weapon of integrated marketing
Thomas L. Harris
| Year of publication: |
1999
|
|---|---|
| Authors: | Harris, Thomas L. |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Öffentlichkeitsarbeit | Marktkommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 314 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8442-3411-7 ; 0-8442-3412-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004019652